This is my presentation to the WAN-IFRA Iberica 2010, that took place ina Madrid almost an year ago.
In the context of the roundtable regarding “pay per content and revenue generation models in digital markets” (in which there were representatives from El Mundo, ABC e El Confidencial, among others) the debate was very interesting and got me thinking about this issue. The notion that there was money flowing that simply was not paying for the content whose value generated it was the spark to this.
PresWan-IfraMadrid2010http://www.scribd.com/embeds/54171674/content?start_page=1&view_mode=slideshow&access_key=key-1zaat48vx3eymqf3ksf6
Tese e Antítese 