My presentation to WAN-IFRA Iberica 2010

This is my presentation to the WAN-IFRA Iberica 2010, that took place ina Madrid almost an year ago.

In the context of the roundtable regarding “pay per content and revenue generation models in digital markets” (in which there were representatives from El Mundo, ABC e El Confidencial, among others) the debate was very interesting and got me thinking about this issue. The notion that there was money flowing that simply was not paying for the content whose value generated it was the spark to this.



A new business model for the media

I’ve been a newspaper guy all my life and I’ve always respected very much the social role of the media in society. And I really think that role is even more crucial today than ever before.

But I’ve always paid extreme attention to the new ways information flows in society and experimented with most of them: blogs, social media of all kind, video and audio sharing, etc. And I really think the freedom of information that is changing society (and the world…) is ultimately a good thing.

 Last year I paneled in a WAN-IFRA international gathering in Madrid in which the issue of online media monetization was debated. And – summing up all the opinions – it became gradually clear to me that if news media really wanted to make money online, they needed a very different approach than the ones they were trying and that neither the paywalls (however sophisticated) nor the apps would be the definitive solution. In the following months I evolved this new business model for the media in the digital age, which I think responds to the needs of information consumers but also of the media companies, as well as those of society as a whole.

In the business model of the traditional media – that served well for decades both the consumers and the producers of information – the price paid for those who bought a newspaper or a magazine was redistributed through the chain feeding the necessary professional operations of each and every agent of the process. In the current business model of the digital distribution of  information, the client also pays a fee for the broad spectrum of information he gets, but that money is not redistributed to the chain. This business model proposed explains why and how that should be done.

In the backbone of this new business model for the digital media is this basic ideia: there is not enough intelligence in the network. If we want navigation to me seamless and profitable, we got to have a network that is smarter and capable of measuring and value the content that is channeled. The business model also explains how it can be done.
In this blog I will evolve this issue as a work in progress. I will refer to the posts and documents that led me to this conclusion and will try to illustrate in which ways this business model responds to the ongoing debate about the viability of the media companies in the digital age. That is why I called it SmartMedia!

Of course, all kind of commentaries are welcomed, especially those that point to flaws in the system.


A New Business Model for the Media

Sobre o FMI

O que é dramático é que, quando olhamos para trás, percebemos que o povo português foi sempre, apenas, um figurante da sua própria História. Quando muito o artista convidado.

Do 25 de Abril de 74 à adesão à CEE, da instauração da República ao longo inverno do Estado Novo, o povo português nunca foi visto ou achado. Em 74 chegou quando a coisa já estava consumada e – basicamente – porque ninguém o impediu; e quando aderimos à CEE também não consta que tivesse feito alguma força nesse sentido. No essencial suponho que o povo tenha ficado surpreendido por ter sido convidado para um festim europeu que agora se percebe ter acabado em ressaca.

Por isso, o que irá fazer o povo português perante o FMI? Vai obviamente fazer aquilo que sempre fez: nada!Vai baixar as orelhas, evitar fazer ondas e continuar no carreiro como um rebanho bem comportado. Mééé!